Feasibility study of energy saving glass for Malaysian market

Energy saving glass known as e-saving glass is very popular in the design of windows or walls for modern day building due to their low-emissivity properties. This glass is produced by applying a thin coating of metallic oxide (e.g. silver oxide or tin oxide) on one side of the float glass. This coating provides good thermal isolation to the building by blocking infrared radiation from outside while almost transparent to the visible light. Marketing an e-saving glass is totally different than market a consumer product that carries little or no risk but e-saving glass cost fortune to the consumers. Therefore, research will be looking particularly on consumers´ acceptance towards consumers purchase decision (CPD) and market transformation (green awareness, Esaving glass knowledge, new product advantage). An investigation will be conducted to assess the market needs in order to ensure that the product meets the market demand and solves the problem it intended to. This is then followed by a market feasibility study to determine the potential consumers of the product. The data gathered based on randomly market survey around Malacca.