Title :
Acceptance factors of Social shopping
Author :
Kang, You Rie ; Park, Cheol
Author_Institution :
Grad. Sch., Dept. of Digital Manage., Korea Univ., Seoul
Abstract :
In this paper, we looked at the state of typical social shopping sites and analyzed the business model, service flow of social shopping sites firstly. And we did questionnaire research to know the main acceptance factors of social shopping of Korean consumers secondly. The hedonic and social-oriented motivations, perceived usefulness, ease of use, enjoyment, ages, one-month income levels variables were significant. Based on the results, we suggested some managerial implications for companies.
Keywords :
electronic commerce; human factors; social networking (online); Korean consumers; acceptance factors; business model; social shopping sites; social-oriented motivations; Blogs; Business; Collaboration; Companies; Cultural differences; Displays; Internet; Marketing management; Production; Social network services; acceptance factors; business model; collaborative shopping; social commerce sites; social shopping;
Conference_Titel :
Advanced Communication Technology, 2009. ICACT 2009. 11th International Conference on
Print_ISBN :
978-89-5519-138-7
Electronic_ISBN :
1738-9445
