DocumentCode
3597030
Title
Acceptance factors of Social shopping
Author
Kang, You Rie ; Park, Cheol
Author_Institution
Grad. Sch., Dept. of Digital Manage., Korea Univ., Seoul
Volume
3
fYear
2009
Firstpage
2155
Lastpage
2159
Abstract
In this paper, we looked at the state of typical social shopping sites and analyzed the business model, service flow of social shopping sites firstly. And we did questionnaire research to know the main acceptance factors of social shopping of Korean consumers secondly. The hedonic and social-oriented motivations, perceived usefulness, ease of use, enjoyment, ages, one-month income levels variables were significant. Based on the results, we suggested some managerial implications for companies.
Keywords
electronic commerce; human factors; social networking (online); Korean consumers; acceptance factors; business model; social shopping sites; social-oriented motivations; Blogs; Business; Collaboration; Companies; Cultural differences; Displays; Internet; Marketing management; Production; Social network services; acceptance factors; business model; collaborative shopping; social commerce sites; social shopping;
fLanguage
English
Publisher
ieee
Conference_Titel
Advanced Communication Technology, 2009. ICACT 2009. 11th International Conference on
ISSN
1738-9445
Print_ISBN
978-89-5519-138-7
Electronic_ISBN
1738-9445
Type
conf
Filename
4809507
Link To Document