Title :
IT-enabled international market research for technology transfer: a new paradigm
Author :
Nahar, Nazmun ; Lyytinen, Kalle ; Huda, Najmul
Author_Institution :
Dept. of Comput. Sci. & Inf. Syst., Jyvaskyla Univ., Finland
fDate :
8/1/1999 12:00:00 AM
Abstract :
By utilizing technology through international technology transfer, companies can internationalize successfully. International market research for technology transfer is very time consuming and expensive when using conventional approaches. This study presents a methodology that facilitates the selection of appropriate markets and suitable technology recipients from around the world by cost efficiently using new information technologies
Keywords :
information technology; marketing; technology transfer; IT-enabled international market research; appropriate markets selection; information technologies; international technology transfer; technology transfer; Appropriate technology; Companies; Computer science; Consumer electronics; Databases; Internet; Market research; Research and development; Statistics; Technology transfer;
Conference_Titel :
Management of Engineering and Technology, 1999. Technology and Innovation Management. PICMET '99. Portland International Conference on
Print_ISBN :
1-890843-02-4
DOI :
10.1109/PICMET.1999.787850
