DocumentCode
36010
Title
"Carrying a Bag": Memoirs of an IBM Salesman, 1974-1981
Author
Cortada, James W.
Volume
35
Issue
4
fYear
2013
fDate
Oct.-Dec. 2013
Firstpage
32
Lastpage
47
Abstract
This article is the memoir of an IBM salesman working in the Data Processing Division, 1974-1981. This was a Golden Age for account management, sales of mainframes, all during the period of IBM´s antitrust suit. The author provides insights into the operations and culture of IBM´s sales history.
Keywords
DP management; personnel; sales management; IBM antitrust suit; IBM sales history; IBM salesman; account management; data processing division; mainframes sales; Computers; Employment; Marketing and sales; Professional aspects; 4300s; Computers; Employment; IBM Data Processing Division; IBM marketing representative; IBM sales plan; Marketing and sales; Professional aspects; System 370; branch offices; field engineers; systems engineers;
fLanguage
English
Journal_Title
Annals of the History of Computing, IEEE
Publisher
ieee
ISSN
1058-6180
Type
jour
DOI
10.1109/MAHC.2013.42
Filename
6617634
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