Title :
"Carrying a Bag": Memoirs of an IBM Salesman, 1974-1981
Author :
Cortada, James W.
Abstract :
This article is the memoir of an IBM salesman working in the Data Processing Division, 1974-1981. This was a Golden Age for account management, sales of mainframes, all during the period of IBM´s antitrust suit. The author provides insights into the operations and culture of IBM´s sales history.
Keywords :
DP management; personnel; sales management; IBM antitrust suit; IBM sales history; IBM salesman; account management; data processing division; mainframes sales; Computers; Employment; Marketing and sales; Professional aspects; 4300s; Computers; Employment; IBM Data Processing Division; IBM marketing representative; IBM sales plan; Marketing and sales; Professional aspects; System 370; branch offices; field engineers; systems engineers;
Journal_Title :
Annals of the History of Computing, IEEE
DOI :
10.1109/MAHC.2013.42
