Title :
The Value of Web Search Privacy
Author :
Preibusch, Soren
Abstract :
A pioneering study of behavioral economics examines the value of search engine privacy features to consumers, particularly compared with convenience and search result quality.
Keywords :
data privacy; search engines; Web search privacy; behavioral economics; convenience; search engine privacy features; search result quality; Economics; Privacy; Search engines; Sensitivity; Web search; Web search; behavioral economics; cybersecurity; online privacy; privacy context; privacy paradox; search history; search quality; user study;
Journal_Title :
Security Privacy, IEEE
DOI :
10.1109/MSP.2015.109
