Knowledge management process model to develop knowledge strategies - how to design knowledge media networks for successful knowledge management

This paper represents the process model of knowledge management based on the results of a global benchmarking study. In organizations, we can find various "ba," such as cyberspace for a community of practice to gather and open physical space for collaboration beyond divisions. "Ba" develops circulation of knowledge and is the key to improving competitive advantage of organizations. When benchmarking was conducted in leading KM companies, we found that the method of utilizing "ba" was very logically adapted to the business strategy, which supported corporate culture for knowledge sharing. However, it is difficult for a corporation to implement appropriate "ba" that foster knowledge sharing and further gain competitive advantage of the corporation effectively. We analyzed the interrelation among approaches for sharing vision, supporting vital individuals, designing dynamic "ba, " connecting people, and promoting change to model these important factors for implementing knowledge strategies. This model shows the necessity of choosing a different approach to design "ba, including the design of IT, based on the knowledge strategy.