Analysis of Bullwhip Effect Based on Swarm

Along development of economic, supply chain has become a complex system. In this paper, a Swarm simulation platform, as one of the scientific and dynamic research methods for complex system, is applied to establish a supply chain model and determine its abundant bullwhip effect phenomenon under different operational conditions. Based on analysis of different conditions obtained in the paper, it is envisaged that enterprise decision makers can control the bullwhip effect and make appropriate strategy to improve economic benefits of the supply chain.