Semantically enhanced web personalization approaches and techniques

This paper gives an overview of web personalization approaches and techniques and explains possible ways of introducing the semantics into the web personalization process. Theoretical models of personalization are presented as base models for different semantic approaches to personalization and evaluated from aspect of usability. Existing semantic personalization models and systems are described and the level of improvement they achieve is discussed, with emphasis on personalization accuracy. The initial idea for including personalization into the existing semantic web portal “Sweb” is presented. Proposed approach combines social networking data with semantic reasoning based personalization technique to increase the accuracy of recommendations.