Web based economy — New approach to customer

Internet as a new phenomenon has a crucial impact on the development of the new economy. It is pointed out on new forms of organization of society and economy, network society, and clarified the social and economic implications of the Internet. This paper give the concept of a new approach to customer who become the main reason of business activity. Generating value for clients, across systems and with the support of the Internet, information and knowledge are built into all processes in order to further improve relations with the clients. The focus is shifting from products to consumers who becomes the beginning and end of all company activities. The whole process is viewed as a synergistic effect possibilities, methodologies and technologies aimed at a satisfied customer, as a priority for modern company. It is given an overview of the process of change in the basic concepts of economic indicators, with emphasis on value chain management, customer relationship and redefining the objectives of the company in the electronic environment. The paper also focus on knowledge management and business intelligence, as new tools of management in didgital environment. All these processes change the performance of companies keeping continuity in maintaining relationships with the consumer.