Technology roadmap process implementation at Arçelik

Long term planning is vital for creating the Business Plans and forming the strategies of a company. Roadmapping is an indispensable part of long term planning process in terms of responding to threats and keeping the competitive advantage. Arcelik is a household appliances manufacturer which develops its products and technologies. At Arcelik, roadmapping process covers planning for market, product and technology. In roadmaps, market and business drivers, new product platforms and features, emerging and critical current technologies are identified. Roadmaps are prepared for a five-year period with participation from different departments. Besides, technology roadmaps are studied in detail for each defined technology area. After the technology roadmaps are finalized, critical technologies captured from different technology roadmaps are consolidated under the related product roadmap. Market-Product-technology roadmaps are approved and reviewed each year. After the approval, Project Charters and budgets are prepared. We will be discussing both the lessons learned and the strength and weaknesses of the process, particularly the Technology Roadmaps.