Title :
Why Google Analytics cannot be used for educational web content
Author :
Sanda-Maria Dragoş
Author_Institution :
Computer Systems, Department of Computer Science, Faculty of Mathematics and Computer Science, “
Abstract :
Current web analytics are focused on e-commerce sites, where the visits have to converge in a purchase. The behavior of e-learning environments users is driven by information acquiring. The learning process takes time, and therefore a visit on an educational site does not apply to the heuristics used by most analytics instruments (i.e. ending a visit after 30 minutes of inactivity). Moreover, an integrated analytics instrument may benefit from extended knowledge to better identify unique visitors. This paper proves that such a system is much more reliable than a system that bases its decisions on cookies (e.g., Google Analytics).
Keywords :
"Measurement","IP networks","Browsers","Instruments","Google","Electronic learning","Computers"
Conference_Titel :
Next Generation Web Services Practices (NWeSP), 2011 7th International Conference on
Print_ISBN :
978-1-4577-1125-1
DOI :
10.1109/NWeSP.2011.6088162