• DocumentCode
    3645424
  • Title

    New diffusion model with variable market potential

  • Author

    Valentina Dž. Radojičić;Goran Z. Marković;Bojan M. Bakmaz

  • Author_Institution
    Faculty of Transport and Traffic Engineering, University of Belgrade, V. Stepe 305, 11000 Belgrade, Serbia
  • Volume
    2
  • fYear
    2011
  • Firstpage
    637
  • Lastpage
    640
  • Abstract
    Building upon the Bass diffusion model we propose the new forecasting model with variable market potential that depends on the technological availability of telecommunication network infrastructure. This paper presents case study of IPTV service adoption at the Serbian market. The model may be a useful managerial tool for analysing the impact of the network infrastructure investment on diffusion process.
  • Keywords
    "IPTV","Availability","Marketing and sales","Predictive models","Investments","Helium","Estimation"
  • Publisher
    ieee
  • Conference_Titel
    Telecommunication in Modern Satellite Cable and Broadcasting Services (TELSIKS), 2011 10th International Conference on
  • Print_ISBN
    978-1-4577-2018-5
  • Type

    conf

  • DOI
    10.1109/TELSKS.2011.6143193
  • Filename
    6143193
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3645424