Digital marketing and regulatory challenges of Machine-to-Machine (M2M) Communications

Machine-to-machine (M2M) solutions are rolling out worldwide and across all industries - possibly being a key enabler of applications and services covering a broad range of vertical markets (e.g., health-care, utilities, transport, education-research and development, logistics etc.). M2M - as a part of the Internet of Things (IoT) - is, at the present, one of the main drivers behind the growth in mobile subscribers, with all of the world´s largest electronic communications operators now having several million M2M subscribers in their mobile networks. The M2M communication model is linked to the interaction between IoT endpoints, which represent - from the point of view of business process and end user applications - service end points that can be easily embedded in emerging service oriented enterprise systems and service delivery platforms. To capitalize on the projected expansion of the M2M market, both regulators and telecommunications operators (as well as service providers) will have to be agile and flexible. The challenge of embedding real world information into networks, services and applications through the convergence of domains like Technologies, Electronic Communications and Intelligence - enabled by context aware technologies, nanoelectronics, sensors and cloud computing - will bring about the development of novel services, innovative products, new interfaces and new applications.