Title :
CRM as integration environment of the process organization
Author :
Piotr Skopiński;Piotr Zaskórski
Author_Institution :
Military University of Technology in Warsaw, Faculty of Cybernetics ul. Gen. Sylwestra Kaliskiego 2, 00-908 Warszawa 49
Abstract :
In the paper attempts to identify the systemic aspects of the use of CRM tools for the integration of distributed processes organization. The overriding criterion for the applicability of CRM is to increase the efficiency of management the virtual organization. Presents the requirements and restrictions for the virtualization of access to technical resources, technology and information in the so-called. "Cloud" as a way to reduce costly IT investments especially in the SME-class organizations.
Keywords :
"Customer relationship management","Standards organizations","Marketing and sales","Companies","Databases"
Conference_Titel :
Computer Science and Information Systems (FedCSIS), 2012 Federated Conference on
Print_ISBN :
978-1-4673-0708-6