Meeting the customer´s schedule by design

As organisations come under continually increasing pressure to introduce new products more quickly, many are finding that the product design process is not up to the challenge. But that begs the question of whether or not product design can be classified as a process. On this question hinges whether or not design is regarded as being manageable. Many organisations are installing design processes. Their purpose is to systematically transform new product ideas (expressed as requirements) into a set of information which can be used to manufacture goods or supply services for their customers. Those that do it well are reaping the benefit of both better products available on the planned date and shortened time to market. Furthermore, having a process means that failures can be used to learn, and so improve the process.