Monetization and Services on a Real Online Social Network Using Social Network Analysis

Large social networks provide many services to their users for free. To be able to do so, these sites need to monetize their audience, in order to increase the level of services offered to their users and develop their business. Monetization of a social network platform comes not only from efficient advertising features but also from all features which would contribute in increasing the audience. In this paper, we focus on 3 monetization axes: community management, personalized advertising, and recommendation. We propose for each of these axes several features we can implement using social network analysis. These features were tested on the data of a real French social blog platform Skyrock.com, the second largest social network in France.