Strategic fit in value added networks of electric vehicle production

Electric vehicles are in direct competition with conventionally powered cars. However, high prices currently result in a moderate acceptance and low market penetration. Manufacturing companies have to attain new competencies in electric vehicle production as well as develop existing competencies at an early stage to be able to create attractive products for customers. The value chain of electric vehicle production requires cost and quality orientation as well as scalability of production processes for the value added network strategy. Nevertheless, designing value added networks for electric vehicle production follows no systematic approach to align the corporate strategies of network participants to the cooperative strategy of the network. Value added networks therefore lack a strategic fit among participants and common targets in terms of costs, quality and scalability.