• DocumentCode
    3656362
  • Title

    Baby Boomers´ Behaviors and Attitudes of Newspaper Reading: A Comparison among Three Layouts

  • Author

    Lin-Chao Fu;Hsiu-Ping Yueh

  • Author_Institution
    Dept. of Bio-Ind. Commun. &
  • fYear
    2015
  • fDate
    7/1/2015 12:00:00 AM
  • Firstpage
    120
  • Lastpage
    121
  • Abstract
    The purpose of this study is to understand baby boomers´ behaviors and attitudes of newspaper reading. The three layouts provided by a leading publisher of Chinese newspaper, United Daily News, was selected as the target product of the evaluation. The preliminary results showed that baby boomers had a significantly difference among the behaviors of font adjustment. Most participants satisfied with the layouts, but still had some problems. This article gives some suggestions for layout improvement.
  • Keywords
    "Layout","Pediatrics","Mobile applications","Web pages","Mobile communication","Sociology","Statistics"
  • Publisher
    ieee
  • Conference_Titel
    Advanced Learning Technologies (ICALT), 2015 IEEE 15th International Conference on
  • Type

    conf

  • DOI
    10.1109/ICALT.2015.130
  • Filename
    7265283
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3656362