Towards a Japanese Language Learning Process Based on Japanese Dubbing -- A Case Study on University Students

The purpose of this paper was to examine the factors influencing adoption of Japanese language learning process based on Japanese dubbing in university students. According to the process of Japanese dubbing, this paper extended activity playfulness to Davis´ Technology Acceptance Model (TAM) to discuss the antecedent factors influencing the behavioral intention to continuance use in the Universities of Taiwan. This paper showed that activity playfulness, perceived ease of use, and perceived usefulness are the antecedents of Japanese dubbing acceptance. The findings revealed that (1) activity playfulness had a significantly positive effect on perceived usefulness, (2) perceived ease of use had a significantly positive effect on activity playfulness, (3) perceived ease of use had a significantly positive effect on perceived usefulness, (4) perceived usefulness and perceived ease of use had a significantly positive effect on attitude toward to use, and (5) perceived usefulness and attitude toward to use had a significantly positive effect on behavior intention to continuance use. Furthermore, there was a significant suggestion of campaign to work out the competition of Japanese dubbing. Overall, this paper´s findings showed fine predictive and explanatory power of Japanese dubbing acceptance.