DocumentCode
3657938
Title
Towards Action Track 3.0: The Role of Usefulness, Usability, and User Experience in a Startup Company Developing Location-Based Applications
Author
Jukka Holm;Kari Laurila
Author_Institution
Team Action Zone, Tampere, Finland
fYear
2015
fDate
7/1/2015 12:00:00 AM
Firstpage
245
Lastpage
254
Abstract
This paper discusses the role of usefulness, usability, and user experience in a startup company focusing on location-based applications. In just three years, the emphasis of design moved from usefulness to UX, resulting in opening new market segments, getting several new licensees, and learning quite a lot along the way. The learning process is discussed by the means of Action Track, a versatile but user-friendly authoring tool for developing location-based activities.
Keywords
"Usability","Companies","Prototypes","Games","Global Positioning System","Mobile handsets","Color"
Publisher
ieee
Conference_Titel
Information Visualisation (iV), 2015 19th International Conference on
ISSN
1550-6037
Type
conf
DOI
10.1109/iV.2015.52
Filename
7272610
Link To Document