Stakeholders influence in the innovation process of the automotive industry: An exploratory case study

In 1986, in Brazil, the Program for Motor Vehicle Air Pollution Control was created - PROCONVE, which has the main objective of reducing the emission of pollutants. The last phase of the program, called PROCONVE 7 (P7), became valid for the fleet of buses and trucks produced from early 2012. To comply with the new limits, which, compared with the first phase of this program (PROCONVE P1), demanded a 96.3% reduction in particulates and 87.3% of nitrogen oxide (NOx), it was necessary to make engine modifications, to develop new systems for gas treatment and the use of diesel with low sulfur content. It was a significant moment, with the development of a high degree of complex innovations, such as the Exhaust Gas Recirculation (EGR) technology and also Selective Catalytic Reduction (SCR). All participants involved could be affected by or impact the company, and could threaten or contribute to the project´s success. This document identifies the stakeholders involved in this project, as well as analyzing how they influenced it and the level of collaboration and threat of each of them. The data was collected through semi structured interviews and questionnaires applied to the teams involved in all phases of the project.