How to Enhance Market Value? A Balanced Scorecard Perspective

Creating market value is an important issue for companies. This study integrates financial and non-financial perspectives based on the framework of the Balanced Scorecard to explore the value drivers for banks. Empirical results show some similar value drivers and several interesting differences between the pre-financial crisis and post-financial crisis period. The disclosure of non-financial information not only provides managers with comprehensive references for decision-making but also reduces the information asymmetry between the company and investors, contributing to the correct assessment of company market value.