Studying of the Effectiveness of Shopping through Smart-Phones in Saudi Arabia Society

With the flood of using smartphones in Saudi society and among public, it has become increasingly necessary for companies and individuals to use smartphone tools for m-shopping. The researcher started with tackling the descriptive statistical analyses including weighted arithmetic means, standard deviation, coefficient of standard variation, and order so as to determine the research of the research sample´s individuals in terms of the extent of agreement on dominating practices via using mobile phones in marketing and shopping. The study used Cronbach´s alpha to measure the validity and stability of the study questionnaire´s content. In addition, the Spearman Correlation and Stepwise Multiple Linear Regression analysis (as artificial intelligence method) was used to determine the impact of the dominating practices such as educational level, occupation, and monthly income on the variables of using mobile phone in marketing and shopping.