• DocumentCode
    3685919
  • Title

    Mobile App Usability Index (MAUI) for improving mobile banking adoption

  • Author

    Lalit Mohan;Neeraj Mathur;Y. Raghu Reddy

  • Author_Institution
    Software Engineering Research Center, International Institute of Information Technology, Hyderabad (IIIT-H), India
  • fYear
    2015
  • fDate
    4/1/2015 12:00:00 AM
  • Firstpage
    313
  • Lastpage
    320
  • Abstract
    India has 790+ million active mobile connections and 80.57 million smartphone users. However, as per Reserve Bank of India, the number of transactions performed using smartphone based mobile banking applicationsis less than 12% of the overall banking transactions. One of the major reasons for such low numbers is the usability of the mobile banking app. In this paper, we focus on usability issues related tomobile banking apps and propose a Mobile App Usability Index (MAUI) for enhancing the usability of a mobile banking app. The proposed Index has been validatedwith mobile banking channel managers, chief information security officers, etc.
  • Keywords
    "Mobile communication","Banking","Usability","User interfaces","Indexes","Information security","Mobile handsets"
  • Publisher
    ieee
  • Conference_Titel
    Evaluation of Novel Approaches to Software Engineering (ENASE), 2015 International Conference on
  • Type

    conf

  • Filename
    7320375