DocumentCode
3685919
Title
Mobile App Usability Index (MAUI) for improving mobile banking adoption
Author
Lalit Mohan;Neeraj Mathur;Y. Raghu Reddy
Author_Institution
Software Engineering Research Center, International Institute of Information Technology, Hyderabad (IIIT-H), India
fYear
2015
fDate
4/1/2015 12:00:00 AM
Firstpage
313
Lastpage
320
Abstract
India has 790+ million active mobile connections and 80.57 million smartphone users. However, as per Reserve Bank of India, the number of transactions performed using smartphone based mobile banking applicationsis less than 12% of the overall banking transactions. One of the major reasons for such low numbers is the usability of the mobile banking app. In this paper, we focus on usability issues related tomobile banking apps and propose a Mobile App Usability Index (MAUI) for enhancing the usability of a mobile banking app. The proposed Index has been validatedwith mobile banking channel managers, chief information security officers, etc.
Keywords
"Mobile communication","Banking","Usability","User interfaces","Indexes","Information security","Mobile handsets"
Publisher
ieee
Conference_Titel
Evaluation of Novel Approaches to Software Engineering (ENASE), 2015 International Conference on
Type
conf
Filename
7320375
Link To Document