Integrating knowledge, attitude and practice in decision model for maternity care in emerging economy

Knowledge, attitude and practice (KAP) of stakeholders have high impact on the healthcare decisions of individuals. This paper investigates empirically the influence of KAP on rural pregnant women´s health decisions. Maternal deaths might be reduced when we understand the associations of KAP on maternal health. It can be utilized by the organizations in policy making and to design services to reduce the risks during and after pregnancy. The study will contribute in designing solutions to achieve Millennium Development Goal 5, to reduce maternal deaths, which is currently lagging behind its target.