There´s more than one way to analyze feedback on design

Most studies on feedback and design use thematic analysis. In this paper, we apply three text analysis methods that are not commonly used in feedback and design studies to encourage researchers to think outside of the box and try different methods. We show how word cloud representation, word frequency, and reading ease and grade level tests can be applied to a feedback on design dataset in order to highlight the strengths and limitations of each approach. In general, findings of these three methods are aligned with those from our previous thematic analysis and provide new insights about the feedback. We recommend that these methods be used in addition to thematic analysis in analyzing feedback on design research.