Exploring Mobile Instant Messaging to Leverage Management of College Association

College associations play an important role in school culture. However, there are several disadvantages of current management of college associations, such as lax, labor-intensive, and time-consuming management. With the population of the mobile Internet, mobile phones become indispensable in daily life. In this paper, we attempt to explore mobile instant messaging to leverage management of college association. We use WeChat public platform, multi-tenancy, NoSQL, cache techniques to implement the recruitment, daily duty, online assignment, and sponsor management. WeChat public platform is taken as a bridge to connect with end users. Our system cannot only simplify the management of college associations, but also can make end users participating in association activities.