Organizational innovation for institutional growth: Findings from a sustained initiative at IIT Bombay

India has traditions of sustainable practices and economics, but innovations for more sustainable industrial and information society are quite challenging. Leading institutions of learning such as Indian Institutes of Technology (IITs) are expected to provide ideas for innovations that address vexing issues related to health and sustainability. Institutional excellence is gradually gaining importance as select IITs travel in third quarter of their journey towards century. Taking a context of IIT Bombay, we search for initiatives related to organizational innovations After considerable interactions, we select for case study a major initiative that has sustained for a quarter of a century and has potential to make impact. Based on factual data and interaction from concerned professionals we have tried to identify elements of such sustaining innovations.