• DocumentCode
    3715401
  • Title

    Identifying the quality evaluation indicator of CRM using an extended DEMATEL method

  • Author

    Ya Qun Li;Wan Chun Duan

  • Author_Institution
    School of Humanities and Information Management, Chengdu Medical College, Chengdu, China
  • fYear
    2015
  • Firstpage
    284
  • Lastpage
    287
  • Abstract
    The quality evaluation indicator system of CRM(Customer Relation Management) is the basis of understanding their business capacity for commercial banks. First, the quality evaluation indicator system is constructed; then, corresponding analysis model is suggested by the DEMATEL(Decision Making Trial Evaluation Laboratory) method based on interval scales. Finally, the total degrees of given and received influences, the degree of cause and the importance grade are analyzed.
  • Keywords
    "Customer relationship management","Gold","Yttrium","Computers","Information management","Banking"
  • Publisher
    ieee
  • Conference_Titel
    Computer and Computational Sciences (ICCCS), 2015 International Conference on
  • Print_ISBN
    978-1-4799-1818-8
  • Type

    conf

  • DOI
    10.1109/ICCACS.2015.7361367
  • Filename
    7361367
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3715401