Dynamic incentive mechanism of SSC with win-win consideration

For the phenomena that classic principal-agent model can not reflect win-win cooperation and is less concerned about agent´s opportunistic decision behavior, this paper introduces principal´s value preference parameter reflecting win-win cooperation to incentive model and considers agent´s opportunism, establishes Service Supply Chain (SSC) dynamic incentive model, and analyzes model equilibriums. Research showed value preference parameter can effectively coordinate the value relation between service integrator and service provider, impel service provider to improve productive input and decrease opportunistic behavior; implicit incentive has definite substituting function on explicit incentive, under the function of the two incentives, service provider will keep higher productive input level, and its opportunistic input would be controlled effectively at the same time.