Impacts of power structure on price strategy for CRH express and traditional express under uncertain demand

In order to obtain optimal pricing strategy for traditional express that cooperates with CRH express, and further analyze impacts of power structure on their cooperation pricing strategy, in this paper, on the basis of three-stage supply chain, considering the uncertain demands of market, it established pricing game model under centralized control, Nash model when both parties equivalently dominated and Stackelberg game model when both parties respectively dominated, and obtained the optimal agreement freight rate strategy for CRH express and optimal agreement freight volume and market pricing strategy for traditional express in four cases. Conclusions: Agreement freight rate when both parties equivalently dominated was higher than that when both parties respectively dominated. When the dominant transferred from CRH express to traditional express, the market freight rate increased. The supply chain efficiency reached maximum under centralized control mode but reached minimum when traditional express dominated.