A Challenging of Data Science in Association Research for Convention Management

As another institutional research, institutional research for academic association has been focusing in this decade. Convention attendee´s perception and satisfaction data are useful to be enhanced services of association. Most of contribution of associational research is studied in industrial conventions. On the other hands, we handle a study on academic association research. In this paper, as a feasible study, we clarify the differences of perception between student attendees and non-student attendees through analyzing data gleaned from questionnaires in international conventions.