• DocumentCode
    3725300
  • Title

    Cogniton based trust model for B2B e-market

  • Author

    Bimal Aklesh Kumar

  • Author_Institution
    Department of Computer Science and Information Systems Fiji National University Lautoka, Fiji
  • fYear
    2015
  • Firstpage
    703
  • Lastpage
    707
  • Abstract
    Trust is one of most important factor for selecting suitable trading partner in B2B e-market. There is no such single element on which trust can be measured it is conceptualized in different levels and methods. In this paper we proposed a cognition based trust model to measure trustworthiness of businesses in B2B e-market. This paper reports on design details of our model and empirical validation carried out to validate our systems.
  • Keywords
    "Indexes","Cognition","Next generation networking","Computers","Internet","Customer services"
  • Publisher
    ieee
  • Conference_Titel
    Next Generation Computing Technologies (NGCT), 2015 1st International Conference on
  • Type

    conf

  • DOI
    10.1109/NGCT.2015.7375212
  • Filename
    7375212
    • Link To Document
    https://search.isc.ac/dl/search/defaultta.aspx?DTC=49&DC=3725300