Assessment of determinants influencing customers adoption of network provider: An empirical study

In India cellular communication scenario, the term MNP or Mobile Number Portability is becoming more popular. The mobile operators are forced to adapt the Herbert Spencers theory on Survival of the fittest. MNP allows the customer to transfer their existing number from one mobile network provider to another. Thus, if a customer is dissatisfied by the services provided by a mobile operator the customer can now change to another operator without changing the existing number. This change is governed by some factors. Thus, to statistically evaluate the factors influencing MNP, a model has been developed using SEM in this paper.