Why is your E-store popularity always lower?

Due to improper operational activity the failure rate of online store is still high. By investigating the main cause, it is that the operators cannot grasp the E-store popularity, websites industry type and attribute category. Therefore, this research (1) grasps the website attribute of E-store by reviewing literature; (2) sets up “E-store website attribute structure”, through qualitative method; (3) establishes “industry breadth and depth graph”, so as to find the website content equilibrium degree of various industries´ E-store; (4) constructs “the attribute category decision index of industry types”, to find the difference in performance adequacy of various attribute categories under various industry types, and further obtain improvement strategy. It is believed that this research result not only assist enterprise clearly grasp advantageand strategy of E-store website attribute, but more accordingly promote the effectiveness in resource utilization and the probability of success.