Interactive application practice of TV and mobile terminal under the media convergence

With the development of China´s Internet economy, the rapid rise of mobile media, the Internet has become the first entrance to the user access to information. The value of traditional media information portal is weakening. Media convergence is increasingly becoming the road of traditional media to survival and develops. The breakthrough of radio and television media points in the mobile terminal interactive applications. This paper introduces a technology application of mobile terminal and TV interconnected, drill for deep information, which realize live synergistic interaction. Combined with the big data to support decision-making, forming a closed loop effect, provide a reference for the convergence media development of radio and television.