Unsupervised learning methods for foreign investment using fuzzy cognitive maps

This paper presents a novel tool for market evaluation, appropriate for assisting a manager in the process of foreign investment. The aim of this paper is to present a new approach in modeling a country´s market using Fuzzy Cognitive Maps (FCMs). The tool was applied in the business and consumer services´ industry of two separate case studies, concerning UK and Spain. In both case studies the expected profitability of the market was determined, as a means to assess the foreign investment strategy, which will be followed.