Utilizing the synergic combination of art and game technologies in engineering applications

In this paper, we will report our first experiences of engineering applications developed in a research project named Fast Wow Effects Boosting SME Business. The ultimate goal in this project is to focus on digitalization, namely, on digital transformation of value creation. In addition, digitalization opens new possibilities to cut the costs. Our approach is to create so called Wow effects for SME companies to create consumer experiences. To get a Wow experience to a customer, our goal is to give customers a pleasant surprise and exceed their expectations. We will present in this paper technologies as enablers for Wow effects. In addition, we will introduce engineering pilot applications as examples how these technologies can be utilized to boost SME business.