Influencing household location decision making: Potential in transportation management?

Housing location decision is basic information for transportation modeling. As the basis of trip generation its modelling is quite well-studied. These models are based on economic theories and assume the knowledge of a broad range of decisive information. At the same time people tend to make decision knowing far less information using heuristics. Utilizing this decision making process the question arises: providing more detailed, easily accessible information do people make more rational decision? And further considering: providing these information could we influence decision making to match with the objectives of regional development and transportation management?