Analysis on Marketing Ability and Financial Performance in Internet Company

This paper measures marketing ability and financial performance and examines what cause the overall operations inefficiency based on the operational process decomposition. The empirical research on e-portal and e-commerce company show that e-portal company has better marketing ability while e-commerce firm has better financial performance. For e-commerce company, it is marketing ability conversion inefficiency to lead to the overall operations inefficiency. In contrast, for e-portal company, lower financial performance conversion efficiency causes the overall operations inefficiency.