How to Describe Cultural Heritage Resources in the Web 2.0 Era?

Campania is one of the most important region of Italy for its Cultural Heritage, in fact UNESCO has already declared five World Heritage Sites and many others, considered "minor", that are not adequately promoted in spite of their high artistic value. Cultural Heritage is an inestimable resource that should be protected, preserved and promoted by "inserting" it in the digital ecosystem of a Smart City, where economic, tourist, recreational and logistic aspects are all considered together. In this paper, it is introduced and described a framework for the description of the archaeological evidences and artistic artefacts according to the main standards that are in literature. A case study related to the description of archaeological excavations is analysed.