Location based mobile advertising framework for commuters

Nowadays with many services and applications focusing on mobile centric services there is a need for an efficient and robust advertisement system based on mobile location. Services and applications can leverage the ubiquitous presence of mobile systems to display advertisements at opportune situations. An efficient system architecture is needed to push advertisements to consumers especially when considering the fact that mobile devices consumes a lot of energy for GPS and network connectivity. Traditional advertising systems just acquire the location of the client and push nearby advertisement to their mobile devices which require GPS and internet access round the clock. This paper proposes an efficient location based mobile advertisement system where merchants and advertisers can publish their advertisements that take into account the frequency a user travels to a particular location and the approximate route. Hence instead of just pushing nearby advertisement to the user, all the advertisements along the route to the frequently travelled location can also be pushed efficiently by using fewer resources. Our advertising systems track the frequency of the user to a particular location that helps to target appropriate audience.