Management of changes in the Brazilian competitive standard for XXI Century

Aiming at the delineation of occurred changes in the competitive profile of Brazilian companies, a large survey was done in the most diverse sectors of the economy. This survey analyzes the search for the competitiveness in local (Brazil) and global scopes, represented by the fast compliance to the necessities, of the customers, suppliers integration, costs, human resources and quality understood in the widest concept (e.g. raw materials, training, equipment, etc.) of two distinct sectors of the economy: products and service