A model for improving organizational innovation

The pace of change is accelerating. Companies must become competitive to thrive in this rapidly changing environment. As competition intensifies, so does the need for creative thinking. To obtain a global competitive advantage in the face of such stiff competition, businesses need to embrace creativity and innovation. Innovation is the only competitive advantage that is adaptable to any situation. It is what enables organizations to create products and services and differentiate them from those of its competitors. To build organization and thereby business through the powerful use of innovation and creativity, a model has been developed and implemented in one of the world´s largest consumer goods companies. The model was founded on the following five main areas: strategy; organization structure; people; culture; and systems. Based on these five main areas, the model contains two main phases: measuring organizational innovation and improving organizational innovativeness