Push notification as a business enhancement technique for e-commerce

Push notification can have a great impact on e-commerce. It makes business to attract more customers by tracking the interest area of the customers. The notification system can be implemented using different approaches. To improve delivery speed and provide full tracking of notifications, we have used the MQTT based mosquitto broker. In this paper, we have implemented push notifications using publish and subscribe facility provided by mosquitto i.e. MQTT based broker. Comparison based on experimental results for MQTT and HTTP has proved that MQTT is better than http for push notification.