Method to reengineer banking business by using information technology

Summary form only given. Along with wide application of Internet technology, enterprises, customers, product providers and service providers are tightly involved. On one hand, customers are more and more interested in financial products and service channels provided by using new technology. On the other hand, the financial industry also pays much attention to reduce their management costs, improve their efficiency via new technologies. The customers´ requirement-oriented business model urges the financial industry to change their business model from pushing-model into pulling model. The pushing model is interpreted as that the financial industry introduces financial products to customers and customers have no other choice but to accept what financial corporations supply. The pulling model is totally different, it is the customers who tell financial corporations what they need, and then financial corporations develop corresponding financial products according to customers´ requirement. It is this pulling force that urges financial corporations to innovate and re-engineer.In this paper the re-engineering of business flow by using new technologies is addressed. The strategy to reengineer, the framework and model of new customer-oriented service system are also emphasized. A demonstrative application example is also given