Car purchase decisions

Summary form only given. This paper demonstrates how using multicriteria decision models and pairwise comparison tools can assist car buyers select the car that meets their needs and emotions. A software demo is also presented with an easy to use and deploy tool that automates the decision process. A decision theory based approach may be applied to a car purchase decision addressing such concerns as the kinds of cars one should choose. In this sense, a question is posed with regard to the criteria used in this decision theory based approach. The buyer´s age, gender, number of passengers, and so forth may affect the criteria in question. An attempt is made in this project to come up with a decision model based on decision-making methodologies to assist in the purchase of a car. A computer program running on MS Excel has been developed to assist the car purchase decision. The model incorporates both the analytical and subjective elements of the decision process