Growth modeling for e-commerce firm

In simplest terms, electronic commerce (EC) is the use of the Internet to help create goods and services and to buy and sell them. Since its start in the 1990s, it has grown at a remarkable rate and has impacted and changed how business is conducted in just about every market category. EC firms and their rapid advent present new challenges for researchers. One of these is to create a mathematical model that helps managers better understand and handle the new complexities EC firms pose. One difficult question facing management is how fast should the firm grow, since growing too fast can be expensive while growing too slowly fails to take sufficient advantage of the opportunities. The purpose of the model in this paper is to calculate the optimal growth rate