The Use of Smart Meters and Social Media in Promoting Conservation Behaviour

Social networks play a significant role in changing consumer behaviour. However, only a few energy monitoring system manufacturers have taken advantage of this opportunity. This paper provides a review of recent empirical literature on energy and water consumption. While Eastern Asian countries, China in particular, are leaders in deploying smart meters, the majority of studies in this field (82%) have been conducted in North America and Europe, therefore, more research is needed on the use of smart meters in Eastern Asia. Our findings on the survey state that smart meters were involved in 36% of the conducted studies, while, social media and mobile applications were (24% and 20%, respectively). Additionally, qualitative methodologies were used exclusively in 44%, while quantitative methodologies were only used exclusively in 25% of the studies. Both methodologies were used in 31% the studies.