Comparative Study of Microblogging Behavior on Twitter and Facebook to Foster Continous Learning -- Educational Sector

Social media outlets such as Twitter and Facebook have become an important forum for peer interaction. Micro-blogging offered by such outlets allows people to publish, share and discuss short messages on the web. In academic institutions, micro-blogging offers a backchannel forum during live classes. It is popular among group of friends and professional colleagues who can also update content and follow each other´s post, creating a sense of online learning forum. Latent use of social media and micro-blogging services in education, students and academicians embracing these technologies by sharing everything from personal to general interests and current events. Our Research motive is to embed social networking software into Learning Management System. As an initial step, we aim to analyze and compare micro-blogging behavior of different users in the academic institutions. Students experience, perceptions, attitudes and interactions may differ because online social sites are relatively new in the academic research. The result shows their posting behaviors, activities and perceived benefits. Result and findings helped us to build a user model and got an initial understanding of how students and faculties are likely to use micro-blogging in and out of academic institution.